The new thane '327' is much more affordable than the 727/717 range ($40 and $44) but still claims to have a long life. Available in two sizes; 66mm and 69mm and in two durometers of 80a and 82a adding more diversity to their current lineup.

The use of different colours could give each wheel a slightly different feel. Something we see in other wheel companies e.g. Cult with their classics and cerebrums.